Masked Man
Masked Man.png
Biographical Information
World Land of Stories
Title(s) Unknown
Also known as Lloyd Bailey
Physical information
Species Former Fairy (turned into human by the Fairy Godmother)
Gender Male
Age Unknown
Hair colour Unknown
Eye colour Pale blue
Personality Conniving, treacherous, ambitious
Family information
Family Members Little Bo Peep(lover)Emmerich Himmelsbach (son), Alex Bailey, Conner Bailey, Charlotte Bailey, John Bailey, Fairy Godmother
Affiliation evil
Land of Stories
First Appearance A Grimm Warning, ch 16
Appeared in Book(s) A Grimm Warning, Beyond the Kingdoms


The Masked Man is an original character from the Land of Stories series. He first appears in A Grimm Warning. He is a criminal who is freed from Pinocchio Prison by General Marquis, whom he pretends to help while using him for his own evil plans. After seeing his face without the mask, Alex mistakes him as her late father, since his facial appearance is very similar to Alex and Conner's deceased father. The Masked Man his brother.

In book four, Beyond the Kingdoms, it is revealed that the Masked Man is the Fairy Godmother's youngest son, Lloyd, which makes him the twins' uncle. The twins' father was the Masked Man's brother.

Appearance and Personality

"The Masked man was tall but very frail. He wore a tattered suit and his tie was torn in half. A gray sack over his head concealed his face; holes were cut around the eyes and the mouth."[1]

At the start of A Grimm Warning, the Masked Man resides in Pinocchio Prison. The plaque on the wall next to his cell says he is sentenced to life in prison for attempted robbery of the Fairy Godmother[2]. It is mentioned he has been in there for a decade already. He was imprisoned because Little Bo Peep turned him in.

When General Marquis asks about his mask, Lloyd claims to wear the mask voluntarily, saying he is hiding "something he doesn't want the rest of the world to see".[3] He may have gotten the idea from reading The Man in the Iron Mask.[4] However, in Beyond the Kingdoms, it is revealed that the Fairy Godmother put the mask on him when he was arrested so no one would know he was her son.[5]

Hagetta says he chose the name "Masked Man" for himself. According to her, he is the youngest son in a very powerful family, but he longed to be more powerful than all of them, using deceit and theft to achieve his goals.[6]

He is eager to make a deal with General Marquis and claims they are similar men (which does not speak well for the Masked Man). Hagetta describes him as a "total crook"[7].

He has knowledge of hatching and using dragons, and when Alex and Conner look inside his cell, they see illustrations of winged creatures, pirate ships, and animals with big ears and feet. He has carved lumps of coal into hooks, hearts, and swords.[8] When he manages to hatch the dragon during the course of A Grimm Warning, he is described as looking like he accomplished one of his biggest dreams.[9]

He is shown to take pleasure in seeing the fear he is causing the citizens of the Fairy Kingdom. However, when Little Bo Peep tries to appeal to his caring side, he is said to be very conflicted before deciding to turn her down.[10]

Flashbacks and memories in Beyond the Kingdoms reveal some of Lloyd's youth from before he got the mask. He was a loner as a boy, who hated the outdoors[11], preferring to stay in his room and read. He was cruel to animals, trapping them in jars in his room[12] and taking delight in the idea that a nest of baby squirrels may have been eaten by an owl.[13] Hoping to make him happy, the Fairy Godmother offered him a potion to turn his favourite books into a portal, but he declined. When his mother found out his biggest dream was to destroy the Land of Stories and kill her, she took him into the forest and "killed his magic", hoping that would stop him. Lloyd swore he would never forgive her, and began to plot his revenge. He eventually ran away from home, and the Fairy Godmother staged a funeral, telling everyone he was dead. She didn't see him again until he was arrested for trying to steal the potion.[14]


The Masked Man is the Fairy Godmother's son and John Bailey's younger brother.

He was in a love relationship with Little Bo Peep until he broke out of prison, but it wasn't true love: Lloyd seduced Little Bo with love potions made by Morina, hoping he could get Little Bo to challenge Red Riding Hood to the throne and make him king.[15] Then, he meant to obtain a dragon egg, destroy the fairies, and steal the Portal Potion.

Growing impatient, he decided to break into the Fairy Palace and steal the potion without the use of a dragon, but Little Bo found out about his plans. Pregnant with his child, Emmerich, she decided to give her son to the authorities to keep him safe. At Little Bo's request, Hagetta placed the child somewhere safe, and the Masked Man never found out about his son. When Little Bo begged him not to attack the Fairy Council with his dragon, she mentions how his life has been difficult and that he was "tossed aside by his own blood", but that he had also been capable of being a loving and caring man to her.  Regardless, since the Masked Man didn't truly love Bo Peep, he commanded his dragon to kill everyone -- her included. Bo died of a broken heart.[16]

He knew the Snow Queen from his time before he was imprisoned, and already made a deal with her about her dragon egg prior to the events of A Grimm Warning.


1. The Wishing Spell


2. The Enchantress Returns


3. A Grimm Warning

When General Marquis breaks into Pinocchio Prison to offer the criminals their freedom in return for their allegiance, the Masked Man offers to help him, saying he is the only one who can help him win. He leads the Grande Armée to the Snow Queen to obtain a dragon egg. He helps them hatch it. When they attack the Fairy Council, he reveals his true colours- he only pretended to be helping General Marquis and was really just using him to get to the Fairy Council. He uses his command over the dragon to attack the Council and, his plan to destroy them thwarted, breaks into the Fairy Godmother's chambers to retrieve a potion. He reveals his face to Alex, who thinks he is her father, John Bailey.

4. Beyond The Kingdoms

After escaping from Alex and her friends at the Witches' Brew, the Masked Man goes to ask Morina to locate his books with her crystal ball. He breaks into Froggy's library to steal them and uses the potion to begin recruiting for his army. When he finds out Alex and Conner are on his trail, he tries to trap them inside two separate worlds, burning the portal books. At the end of Beyond the Kingdoms, he has recruited several literary villains as well as mythological creatures, and attacks on the Land of Stories have begun.

5. An Author's Odyssey

The Literary Army having conquered the fairy-tale world, the Masked Man became the self-appointed emperor of the Masked Empire. He met his unwilling citizens for a speech. His people pelted him with food, and all laughed at him, including his comrade, the Wicked Witch of the West. He was furious. He then attempted to publicly execute all the royal families. Fortunately, the kings and queens were saved by a rescue party. Then the Queen of Hearts, the Wicked Witch of the West, and Captain Hook confronted him about not fulfilling his many promises to them. He assured them he would once his plans as Emperor were properly executed, but the Literary leaders were tired of his stalling and didn't want to hear it. They commanded their forces to drop him over the balcony. He managed to survive the fall since his cape snagged a tree branch. He later overheard the Literary villains conspiring with Morina, for plans to conquer the Otherworld. He learned about his son Emmerich Himmselbach, who was kidnapped by the witches, and that they were planning to use his son against him. He snuck Emmerich out of the witch's camp.  He acted around Emmerich in a kind and fatherly manner, in order to make a good impression on his son.  Emmerich was unaware that the Masked Man was deceiving him. He wanted to transfer Emmerich's magic blood into his body, thus killing his own son.  They traveled into Bree's second draft of "Cemetery of the Undead" and forced Charlotte Bailey to transfer the blood, since she was a doctor. She tricked Lloyd and drugged him with sleep-inducing medicine, terribly wounding him in his leg and making him very sleepy. Four zombies awakened, one of them being an undead version of his deceased once-lover Little Bo Peep, whom he was responsible for the death of. She is enraged to see him and attacked him. He wastes the last bullet of his pistol on her, and it had no effect since Bo was already dead. Lloyd tried to escape her, terrified, but tripped over an unmarked gravestone. Dozens of zombies pulled him underground into the grave, and he was buried alive. The gravestone then read: Here lies Lloyd Bailey -- beloved by none. The Masked Man was now finally dead.


"You can't kill me! You still need me!"[17]

"(laughs) You're learning it the hard way, just like I had to. There is no such thing as love. Families are just strangers who share blood. They claim to love you unconditionally, but in the end, they always betray you the most. My mother taught me that lesson, and now you're learning it from me."[18]


  1. TLOS III, ch 16, p. 276
  2. TLOS III, ch 16, p. 275
  3. TLOS III, ch 16, p. 278
  4. TLOS IV, Prologue, p. 12. Llyod was most likely reading Alexander Dumas' popular version of the story.
  5. TLOS IV, ch 10, p. 154
  6. TLOS III, ch 25, p. 383
  7. TLOS III, ch 25, p. 381
  8. TLOS III, ch 17, p. 292
  9. TLOS III, ch 29, p. 434
  10. TLOS III, ch 29, p. 437
  11. TLOS IV, ch 9 p 140
  12. TLOS IV, prologue, p 12
  13. TLOS IV, ch 9, p 142
  14. TLOS IV, ch 10, p 154
  15. TLOS IV, ch 5, p. 85
  16. TLOS III, ch 29, p. 437
  17. TLOS III, ch 19, p. 318
  18. TLOS IV, ch 1, p 34
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